#Decked builder facebook free
Creating and giving away a free guide works in the same way that blogging works. Who doesn’t love “free”? Especially when it’s a truly valuable resource. Think of it as another place to offer blog-like content that solves problems and answers questions. And LinkedIn’s publishing platform gives you another place to connect with potential customers. You can observe what kind of content or information related to your industry is generating the most excitement or engagement. It’s also a great place to do market research. With your LinkedIn account, you can join industry discussions that will give you ideas and spark invaluable connections. For example, could you be generating more leads by reaching out to other renovation or building-oriented companies? How about real estate agents who advise their clients to do renovations before selling?
LinkedIn gives you invaluable opportunities to network with other professionals, especially ones in complementary industries.
#Decked builder facebook professional
Get professional connections with a LinkedIn account “What trellis style will suit my mid-century home?”ĥ.
“What materials can I repurpose to create unique patios?”.“Is there an eco-friendly way to weatherproof my deck?”.“What deck and patio styles are trendy in 2019?”.To generate ideas, just think about what questions your potential customer might be asking. Think deck and patio building makes for boring blog content? Think again! Solving a customer’s problem is never boring. More likely to see you as an expert, and someone they can trust to actually get the job done.įor example, imagine your potential customer asks Google: “Do I need a permit for a deck renovation?” Now imagine that one of the first search results they get is a blog post you wrote, titled “Deck Permits: Everything You Need to Know for Your Renovation Project.” If you prove your expertise and helpfulness when they need guidance, they’re much more likely to think of you when they’re ready for a contractor.That’s because when you use a blog to answer questions your potential customers might have, they are: Say your potential customer Googles something along the lines of “deck contractor near me.” You want your business to show up listed under that map that appears in the search results.īlogging about topics that relate to your business is a fantastic lead generator. That means ranking on Google Maps could drive a lot of business your way. It takes a certain level of expertise to really dial in an effective Google ad campaign, so make sure you get professional support.Īlso, as a deck and patio contracting company, you’re undoubtedly serving a particular city, town, or region. Now, Google Ads can work incredibly well, but they can also be a spectacular waste of money. We’re talking about using Google Ads to drive leads to a landing page on your website where they will hopefully give you their follow-up information. When your customers use Google to find a deck and patio contracting company, you want your ad to show up above the organic (i.e., unpaid) search results. Want to see how this is done? Check out this Case Study about how we generated 732 leads in 2 months for a modular house company. For example, if you’re trying to sell patio renovations, why not target people who recently moved or people who have an interest in home and garden topics? And the importance of this step can’t be overestimated! Who is your target demographic? What are their interests? What matters to them? If you do your research, you’ll find that perfect niche audience. Step 2: Collecting their contact information so you can follow up.īut where does the undeniable part come in? You can spend plenty of money promoting a Facebook ad, but it won’t generate quality cold leads unless you do one thing right: targeting.īefore you deploy an ad on social media, you need to select targeting criteria. Step 1: Showing leads what their deck or patio solution could look and feel like (e.g., using Facebook or Instagram ads). But how do you connect with as many potential customers in your target market as possible? The answer: Create an undeniable cold lead strategy and you’ll never lack for potential customers to follow up with.Įssentially a cold lead strategy involves:
#Decked builder facebook full
You know you need to keep your pipeline full of leads. Master targeting to find the right cold leads Let’s take a look at each of these lead generation strategies in more detail.